Customer Care Challenges in Oman's Tourism Sector: Balancing Tradition with Professionalism
Oman, a gem in the Gulf region, has emerged as a top tourist destination, thanks to its stunning landscapes, rich cultural heritage, and a visa-free entry policy for citizens of over 100 countries, including many in Europe. This strategic move has fueled a tourism boom, with visitors flocking to explore Muscat’s vibrant souqs, Nizwa’s historic forts, and the serene beaches of Salalah. The influx of tourists has spurred local entrepreneurship, with Omanis launching restaurants, boutique hotels, cafes, and tour services to cater to this growing market. However, while the entrepreneurial spirit is thriving, the lack of formal training in business management and customer service etiquette poses significant challenges to delivering world-class hospitality. This article explores these issues and offers insights into how Oman can elevate its customer care standards to match its tourism ambitions. The Rise of Tourism and Local Entrepreneurship in Oman Oman’s tourism sector is a cornersto...